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THE MIDAN BLOG
Follow the voice that champions the meat industry.
Discover the trends reshaping the meat industry.
Keep meat in consumers' minds and on their plates.
Consumers have lots of choices when it comes to protein. It’s our mission to remind them why they love meat. We offer strategic marketing and consumer research services to help the meat industry sell more fresh meat.
MIDAN MARKETING SERVICES
We’ve put together a hand-selected team of agricultural and meat industry experts who understand marketing and how to use it to sell more meat.
Here are just a few of the key services we bring to your business.
Our strategic work is designed to accurately identify your challenges and map out a clearly defined plan to help you overcome them and achieve your goals.
"Thought leadership – that’s why we choose to work with Midan Marketing. Their fully integrated approach from market research and customer insights to B2B and B2C content generation is relevant, action-oriented and results-focused. Their insights are directly applicable to Agri Beef’s retail, foodservice and direct-to-consumer business."
VP, Brand Development - Agri Beef Co.
“Midan’s understanding of the U.S. agriculture industry and the meat and seafood consumer has been instrumental in helping IdentiGEN deliver insightful support to our business partners.”
Senior Vice President - IdentiGEN
“Midan has helped us confirm our strategic direction with
existing products and explore the feasibility of new products to take advantage
of new opportunities.”
Vice President, BUBBA burger
Midan Marketing customized a two-part consumer research study for us to understand interest in a new product line we were developing. The research gave us clear direction on consumer interest and insightful information to share with our retail marketing partners.
Vice President of Sales & Marketing, Birchwood Foods
Midan has helped us think through and map out our strategic direction. Their core knowledge was also instrumental in helping us build two brands.
CEO - FPL Food
Midan Marketing has been an essential partner in the growth of our Tyson Fresh Meats business. They have helped to recognize and add value to our product mix and communicate that value to customers and consumers alike. Midan Marketing has become an important extension of our team by developing brands, executing marketing strategy, and helping to improve our sales capabilities.
Vice President of Marketing and Premium Programs, Tyson Fresh Meats
We will meet with you, listen to you and work with you to clearly define your challenges. In the rare case our services aren’t the right fit to help you, we will tell you. If we’re confident we can help you, we’ll develop proposed solutions within your budget and outline methods to measure the success of the proposed solutions.
And we will do all of the above with absolutely no strings attached. There is no commitment to work with us until you’ve signed an agreed upon proposal.
Midan intends to comply with provisions of the California Consumer Privacy Act and similar laws. If you believe we possess any of your personal information and would like to inspect or remove it, please contact Scott Smith.
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