The European Black Death (1347-1351), the Spanish Flu (1918 – 1919) and the Stock Market Crash (1929)1. What do these three historical events have in common? They ignited crisis, they abruptly changed daily routines, they created a “new normal.”
Unfortunately, history is repeating itself with the COVID-19 pandemic. In the wake of each historical crisis, panic and hysteria set in and dazed consumers were left to contemplate the question: what now?
As this current pandemic continues, the shock might dissipate, but the impact of the crisis will only intensify. If you are a leader in the meat industry, the most difficult stages have just started to emerge: Crisis will devolve into volatility, instability and chaos. Trend thought leader Jeremy Gutsche speaks about path dependency2, which is essentially doing things the way you’ve always done them. Thanks to COVID-19, our path dependency over the previous 10 years has essentially been wiped out. You have only two choices: throw in the towel or adapt, evolve, innovate and embrace chaos as an opportunity.