Updated Research: Meat Consumer Profile Reports
The meat industry is changing almost as fast as consumers’ attitudes toward meat itself. As a leading expert on meat consumers, Midan Marketing regularly surveys today’s meat eaters and analyzes the latest trends driving the industry.
In 2019, we released Meat Consumer Segmentation 2.0 — our groundbreaking study designed to better understand meat eaters and emerging trends. From this research, we developed five additional in-depth profile research reports that highlight these key consumer groups: Flexitarians, Grass-fed Beef Eaters, Plant-based Meat Eaters, Millennials and Gen Zs.
Each of these reports has been updated to include new information from our Segmentation 2.1 study conducted in September 2020. The new data highlights how the percentages among consumer segments shifted as a result of the COVID-19 pandemic, signaling new opportunities for packer/processors and retailers. These updated reports are vital to help you target these specific consumers and understand their evolving needs.
Click the links below to learn more about each of these critical consumer groups: