STRATEGY

Planning Provides the Focus to Create Success

Does your team have the clear vision of what success looks like and the action steps needed to advance your business toward it?

Planning

The Art of Planning

Strategy is the art of planning —  it provides a clear path and a direction that aims every operation in your business toward achieving an overarching goal.

Business Success

Promote Success Within Your Business

Through strategic planning, our team examines your business from a high-level perspective then helps you pinpoint the action steps to drive your success and advance your business.

Strategic Capabilities

Short-Term and Long-Term Vision Development

Challenge: Using strategic positioning to support business growth while increasing brand awareness through thought leadership.
  • Company positioning -clarify company position, opportunity and long-term objectives
  • Business analysis – determine what is working, missing, broken and/or confusing to identify opportunities for success or potential roadblocks to achieving business goals
  • Facilitation of open dialogue – work through and resolve pain points with the executive team to achieve unity, freeing the entire team to commit to the vision of the business
  • Accountability partnerships – ongoing sessions to ensure that your progress aligns with the vision and stays on schedule

Outcome: Together we’ll develop a three- to five-year vision for your company along with a strategic roadmap to help you get there.

Strategic Planning

Challenge: Setting actionable strategic objectives to give your organization clarity and direction.
  • Business analysis – determine what is working, missing, broken and/or confusing to identify opportunities for success or possible roadblocks to achieving business goals
  • Facilitation of open dialogue – gain agreement on an overarching plan to drive business forward
  • Roadmap development – action items with assignments and due dates will help prioritize needed actions and guide the team toward success
  • Accountability partnerships – ongoing sessions to ensure that your progress aligns with the vision and stays on schedule

Outcome: Together we’ll develop key takeaways and outline action steps that align with your strategic plan. When finalized, these documents will serve as a roadmap to achieve your team’s established goals.

Marketing Plan Development

Challenge: Refining and amplifying your existing brand platform to attain your business goals.
  • Business analysis – provides an understanding of the business goals that marketing efforts need to support
  • Define the marketing goal – clarify what success looks like
  • Marketing plan development – determine which tactics and supporting Key Performance Indicators (KPIs) will deliver the best return and most effectively support business goals

Outcome: Together we’ll develop the tools and tactics to redefine, support and amplify your brand’s reach.

Brand Assessment

Challenge: Successfully entering or re-entering the marketplace to connect with your target audience.
  • Brand analysis – evaluate an existing brand including digital performance on website and social media channels
  • Brand strategy summary – determine how to identify and deliver on your brand’s unique selling proposition
  • Brand development – create a powerful new brand identity or refresh and refine your established brand
  • Brand framework development – position and provide a powerful North Star for your brand to guide all subsequent messaging and visuals
  • Research – gather data on new brand elements, brand extensions, changes in product offering or feedback on messaging necessary to ensure success with targeted consumers
  • Brand rollout – plan, execute and support a marketing and sales program to successfully establish a new brand or reintroduce a refreshed or refined brand

Outcome: Together we can construct a strategic marketing and sales plan that helps align your brand vision, essence and products with consumer expectations.

“Thought leadership – that’s why we choose to work with Midan Marketing. Their fully integrated approach from market research and customer insights to B2B and B2C content generation is relevant, action-oriented and results-focused. Their insights are directly applicable to Agri Beef’s retail, foodservice and direct-to-consumer business.”

— Jay Theiler, VP, Brand Development, Agri Beef Co.

Successful Planning Isn’t Easy —
That’s Why We’re Here

To guide your team on your journey, Midan draws on our extensive experience in strategic planning specific to the needs of the meat industry, helping you lay the groundwork for success.

When drafting a roadmap to reach your business goals, Midan is there, whether it is in-person or virtually, to help ensure the creation of a successful long-term strategic approach to achieve your desired results. For more details about how our customized approach can help advance your business or brand, get in touch with us today.

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