SteakAger Virtual Strategy Session
SteakAger is a start-up that has developed a proprietary technology that allows steak aficionados to custom dry-age steaks in their homes. This tried-and-true method produces a tender, tasty, melt-in-your mouth texture that reflects the tradition and history associated with high-quality beef.
As SteakAger prepared to re-enter the market following reorganization in 2019, they invited Midan to work with them to provide strategic support and direction to help solidify the company’s identity and position in the industry.
In the midst of the 2020 COVID-19 pandemic, Midan conducted a virtual strategy session to:
- Evaluate and refine SteakAger ’s overarching strategy
- Develop SteakAger ’s D2C go-to-market strategy
Through the virtual strategy session, Midan helped set SteakAger ’s direction by:
- Defining two-year goals for SteakAger
- Outlining a plan to achieve SteakAger ’s desired results