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Brand Strategy
Customer Insights
Content Marketing
Public Relations
Web Development
Creative
Media & Advertising
Social Media
Video & Photography
OUR LATEST BLOG POST
Keep Marketing During Tough Times
By Danette Amstein | Branding
Reading time: 3min
Don’t Disappear Now: Why Meat Brands Must Keep Marketing Through the Chaos
If you’re a CEO, CMO or VP of Marketing in the meat industry, you’re probably feeling the heat right now. Supply issues, market volatility, economic whispers of a slowdown, tariffs, fluctuating trade dynamics… there’s no shortage of reasons to pause, re-evaluate, and yes, consider cutting your marketing budget.
Beef, BBQ, and Brand Strategy: Using Social Listening to Tap Into July 4th Consumer Insights
The Fourth of July lights up more than grills. It lights up social media. As people post photos of hot dogs, brisket, and backyard BBQs, they’re also sharing opinions, preferences, and values in real time. For brands, these conversations aren't just noise - they’re a...
Keep Marketing During Tough Times
Don’t Disappear Now: Why Meat Brands Must Keep Marketing Through the Chaos If you’re a CEO, CMO or VP of Marketing in the meat industry, you’re probably feeling the heat right now. Supply issues, market volatility, economic whispers of a slowdown, tariffs, fluctuating...
2025 Midyear Trends
2025 Midyear Trends Update A lot of things can happen in a year. The world has seen several changes – political leadership transitions, evolving weather patterns, and continued technological advancements – particularly in AI. Looking back at Midan’s 2025 Top Trends...
Maximizing ROI at the National Restaurant Show: How to Make the Most of This Perennial Event
Each May, as sure as the tulips blooming on Michigan Avenue, foodservice industry professionals from around the globe convene in Chicago for the National Restaurant Association (NRA) Show. With great anticipation, they come to network, promote, buy, sell, and learn...
Health & Sustainability Messaging Research: How to Talk So Consumers Will Listen
Understanding the why behind the buy is key to crafting messaging that drives trial and purchase. We’ve been digging into what motivates consumers — in January 2025, we conducted a survey evaluating messaging around topics in health, sustainability, regenerative...
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