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Brand Strategy
Customer Insights
Content Marketing
Public Relations
Web Development
Creative
Media & Advertising
Social Media
Video & Photography
OUR LATEST BLOG POST
CattleCon 2026: A Pivot Point for Beef
By Danette Amstein + Erica Prescott | Marketing
Reading time: 3min
On the last day of CattleCon, leadership from the NCBA and the Federation of State Beef Councils took the stage to share their thoughts on the current state of the industry. Words like optimistic and momentum filled the room, yet a Nebraska cattleman offered a reality check by telling an oil boom to bust story. His point: record-high prices for cow-calf producers won’t last forever. “Save your money,” he warned, referring to the cyclical nature of the business.
Has Sustainability Stalled? Not Even Close
Wondering if the economy, Washington’s policy shift and recent headlines about greenwashing have slowed progress? I did too. At the Sustainable Agriculture Summit in Anaheim, I expected hesitation. Instead, I found the opposite: a bigger conference, stronger resolve,...
Top 10 Meat & Dairy Industry Trends to Watch in 2026
As 2025 comes to a close, sights are set on the horizon of a new year. Throughout 2025 and expected to continue into 2026, the global market has impacted many aspects of the meat and dairy industries. Amid ongoing shifts and evolving forecasts, one thing remains...
Key Takeaways from MICA 2025: What’s Ahead for the Meat Industry?
One of our Midan principals, Michael Uetz, recently attended the Meat Industry Conference & Analysis (MICA) in Fort Worth, TX, and returned with industry insights and updates. Here’s what you need to know as we look ahead to 2026 and beyond: 1. Beef Demand Remains...
From Craving to Cart – Driving Holiday Sales Through Social Commerce
Social media has become the new starting point for meal inspiration, with 72% of Gen Z turning to platforms like TikTok and Instagram for food ideas.1 Among Gen Z meat and dairy shoppers, 53% say they discover recipes and products on TikTok.2 During the holidays, that...
TSA for Marketers: No, Not the Airport Kind—Takeaways from the Protein Pact Solutions Summit 2025
Meat In the Middle: A Friendly Debate on Dietary Guidelines and the Role of Animal Protein with Dr. Anthony Chaffee, a medical doctor currently practicing in Australia, and Dr. Dustin Moore, a public health expert and researcher.If you’re like me, the acronym TSA...
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