For those unfamiliar with it, TikTok is a social media platform launched in September 2016 that allows users to create and upload video content one minute or less in length. You can add custom sounds, music, filters and other features to your video, all from your smartphone. TikTok gives users the power to create content in any way desired – making it a great tool for the meat industry to not feel limited in sharing social content.
Pssst! Wondering how social media and the meat industry go hand-in-hand? Read what our team of social experts had to say about it here.
When considering TikTok for Midan’s clients, the first question is, “Does meat even have a place on TikTok?” The answer is a resounding yes — the platform offers diverse opportunities and creative tools for influencers and brands to showcase their content online. And based on the huge number of users, the biggest reason to consider TikTok is because that’s where today’s consumers are.
Ok, great. So, you think you want to add TikTok to your social media marketing plan. Now what? There are multiple ways to communicate on TikTok: You can create your own content or you can use TikTok influencers. Conventional wisdom points to leveraging influencers. And the numbers back it up.
Data shows 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. (Source: MuseFind) Thirty-three percent of shoppers said influencers are trusted sources when making shopping decisions, while only 17% trusted friends and family for shopping recommendations. (Source: gen.video)
Brands are partnering with popular TikTokers to promote products in an authentic way that shows them actually using the products.
TikTok Content Creators
We recommend chefs, caterers and foodie influencers who can represent the meat industry effectively on TikTok. These influencers know their personal brand and followers well, so they react to trends and create compelling, relevant content that generates engagement. Their audience is also already built-in with like-minded followers, so you don’t have to build your base from scratch. Influencers also bring new and creative ideas to showcase meat in ways that marketers may not have thought of.
Promoting your products is important, but what’s key is to be able to tap into the lifestyle of the influencers and serve up content that is the most authentic and relatable to their pre-existing audiences.