If you’ve ever searched for anything on Google, then you have experienced SEO at work. SEO stands for Search Engine Optimization, which is the practice of optimizing your website in order to increase the amount and quality of traffic it gets. Why is SEO important? SEO helps determine how and where your website shows up in online searches.
Have you ever wondered why certain websites show up first when you enter a query into Google? Those search results aren’t random, but rather an algorithm based on the content and arrangement of your website. The payoff of using SEO can be big because the websites that appear at the top of searches are getting more traffic and potentially more leads and more sales. In other words, those three little S-E-O initials can have a big impact on another key set of initials: your R-O-I.
There are a few best practices to optimize your website and improve your search ranking that I’ll share, but let’s talk basics first.
How does SEO work? Think about it this way: If you enjoy backpacking and camping as much as I do, you want to have the latest and greatest equipment such as hiking boots, outerwear and more. When I am looking for new gear, the first thing I do is perform a Google search to learn a little bit more about the variety of hiking boots currently on the market. Here are the results for a straightforward search of “best hiking boot.”